In August 2021, Scottish Building Society, the world’s oldest building society, became Edinburgh Rugby’s Main Club Partner in a deal that will last until 2025.
The partnership is the biggest sponsorship agreement in the history of both organisations and follows a successful back of shirt deal which started in 2020.
The sponsorship sees Scottish Building Society feature on the front of the capital side’s home and away match jerseys, and training shirts, as well as having prominent branding within Edinburgh Rugby’s brand-new purpose-built stadium, located in the grounds of BT Murrayfield.
As part of the agreement, Scottish Building Society will also be increasing its work in local communities with involvement with the Edinburgh Rugby’s community programmes, including its disability inclusive rugby team and its homeless rugby programme. The sponsorship will also see the two organisations working together to create a family zone to enhance the match day experience at the new 7,800 capacity stadium.
This substantial investment in Edinburgh Rugby continues Scottish Building Society’s ongoing commitment to Scottish sport which has included sponsorship of the Scottish Women’s Premier League as well as support for both Heriots Rugby and the Southern Knights.
Paul Denton, Chief Executive Officer for Scottish Building Society, said: “Scottish Building Society is the world’s oldest building society so we wanted to work alongside a partner with a proud heritage that shared our values.
“As a mutual building society, Edinburgh Rugby’s core principles of honesty, discipline and togetherness were the perfect fit. The club’s focus on supporting and integrating with its local community was central in our decision to support them and dovetails perfectly with our own approach of giving back and we are excited to support Edinburgh Rugby’s fantastic initiatives in order to further enhance their impact.”